If your brand isn’t converting, connecting, or clearly standing out—chances are you’re making this critical mistake: building your brand around what you do instead of who it’s for.
It’s tempting to focus your messaging on your services, your credentials, or your aesthetic. But the most magnetic brands do something different: they start with their audience’s identity, not their own.
Ask yourself:
Do your visuals reflect your ideal client’s taste—or just yours?
Does your homepage speak to their biggest goal—or list your offerings?
Does your copy say, “Here’s what I do,” or “Here’s what you’ll get”?
When your brand centers you, it may look polished—but it won’t pull people in. When your brand centers them, it becomes a mirror—showing your dream clients what’s possible.
Fix this, and everything changes.
Your brand stops feeling like a portfolio and starts acting like a magnet.
